Tourism and conservation working in partnership.

21 years in 21 days: Day 18 - 2011

Success from Staveley to Las Vagas...

It was a nail-biting wait for us at the prestigious Global Travel and Tourism Summit in Las Vegas, USA in 2011. We were shortlisted from almost 200 international entrants and up against tourism initiatives from the South Africa and Europe for the coveted Destination Stewardship Award at this years’ Tourism for Tomorrow Awards.

This recognition came hot on the heels of its win at the esteemed Virgin Holidays Responsible Tourism Awards in November 2010. We won the category for Best Destination for its extensive work to safeguard and support Cumbria’s environment and communities.

This time it was to be runner up but being shortlisted for another international award provided more recognition for their work in successfully managing a sustainable tourism programme incorporating social, cultural, environmental and economic benefits.

Amy Loughlin, our Sustainable Tourism Advisor who attended the ceremony said: “The competition was stiff and goes to show how unique and successful our work is. I have received nothing but praise and support for the work we do, all of which has come from International experts in the field here at this event.

“Nurture Lakeland is on the global map for our sustainable tourism and it has been an honour to attend the ceremony in Vegas to represent our organisation and receive our certificate on its behalf."

Meanwhile more locally, we saw great success for a local conservation project when South Lakeland Parks donated the funds needed to develop the Staveley Riverside Walk.

Many of us take it for granted that we can access the beautiful fells and valleys of the area, but for lots of people it can be a problem. That’s why we were delighted to receive a hefty donation from one of their most committed business supporters, South Lakeland Parks recently.  The money has been used to help develop the Staveley Riverside Walk, one of the Lake District National Park’s ‘Miles without Stiles’ routes. These paths have been upgraded and adapted so that they are suitable for people with limited mobility such as wheelchair users, families with pushchairs, dogwalkers with less active dogs and the visually impaired.

Caroline Farrer, Group Marketing Manager for South Lakeland Parks said,“We are delighted to have been able to donate to this project. It will allow so many more people to access this beautiful walk and we will continue to work with our customers to support conservation projects in the South Lakes. It’s great to be able to put something back into an area that so many visitors come to enjoy.”

Fundraising helped deliver a new, bespoke bridge across the River Kent. Designed to reflect the wood-turning history of the Staveley Mill Yard, this beautiful new structure will allow access for those with mobility issues, linking up the delightful walk along the riverside and around the village.