Tourism and conservation working in partnership.

21 years in 21 days: Day 21 - 2014

Shiny new wheels, Howe Keld reach an impressive milestone, and our quirkiest of fundraisers reach £5,000. 

It was a year ago when Kendal Honda gave us a helping hand by supplying us with free use for a year of a Honda Civic 1.6. Karen Mitchell, Director Nurture Lakeland says ‘We do what we can to travel sustainably by train, bus, bike and boat when out meeting businesses, but it’s wonderful to have a fuel efficient car to help us reach the more far flung corners  of Cumbria’. Peter Robertson, Sales Manager at Kendal Honda says: ‘We wanted to help Nurture Lakeland as we think their work to promote responsible tourism is important. The Honda Civic 1.6 is an ideal car for them as it’s the most economical and environmentally friendly in its class’. 


In 2014 Howe Keld B&B, Keswick celebrated raising over £10,000 from visitors. Howe Keld has been a member of nurture Lakeland and a Valued part of visitor giving since 2008. With David & Valerie Fisher inviting guests to donate £1 to the hotel bill at check out more than 10,000 visitors have contributed and made a difference to Red Squirrels Northern England and the Lake District Osprey Project.  David Fisher ‘Visitor Giving provides an opportunity for us and our guests to contribute in an affordable and  meaningful way towards two of the many worthwhile Cumbrian conservation projects that exist to help protect the environment  we all enjoy’. The £5,000 raised by David and Valerie Fisher has contributed Conservation networks around the Lake District and has helped maintain and expanded the Red Squirrels range.  The other £5,000 supports breeding osprey with in the Lake District by paying for round the clock watch by warden to stop thieves stealing the eggs, resulting in 1 or 2 new chicks being successfully reared each year since 2001.   

And once again we saw that there are many different ways to fundraise successfully. 

Alan Heppenstall is a Blue Badge Guide; taking visitors out to explore Cumbria’s countryside.  Raising money for Fix the Fells so ‘People who use footpaths in the Lake District put something back into the conservation kitty, so that the area will remain as attractive for walkers in the future as it is today’.

Guests at Broadrayne farm, Grasmere can ‘enjoy complimentary tea and coffee and in return are asked for a donation towards Nurture Lakeland's Fix the Fells project’ Dave Keighley, owner. ‘The emphasis here is not just about the fundraising but also about raising awareness, with every guest, of the impact that visitors have on the fells and what they can do to ensure it still retains its beauty for future generations to enjoy.’

Visitors staying at Isaac’s Brye self-catering cottage can donate to Penrith Red Squirrels as a thank you for the fresh local eggs they receive each morning. ‘It means we are all giving back to the community - we know how many community groups struggle to survive and are usually run by volunteers and want to do something extra to help’ Judith-Ann Wardlaw, owner.

While Ursula Brendling, who runs Workout Warriors in Ambleside, gives 5% from her classes to Fix the Fells ‘because I use the outdoors for my classes and boot camp it’s good to give back to a local conservation charity’.

Together these businesses together have raised over £5,000 by giving visitors a chance to give back to the landscape that attracted them, making a big difference. 

And finally ... in 2014 we brought a new twist to the international Ice Bucket Challenge sensation with our very own Lake Bucket Challenge.

After each of the us got a soaking with chilly Windermere water we nominated our favourite business to encourage them to donate, including Windermere Lake Cruises; Mountain Goat Tours; Impact International, Hill of Oaks Caravan Park, George Fisher Ltd, Langdale Chase Hotel & Nova’s Great North Swim.

And for those of you who missed it - here it is again...