Tourism and conservation working in partnership.

A little friendliness goes a long way

We hope that you are all having a successful summer seaon so far, and I'm sure you have noticed in these warmer days the steady increase in cycle tourism here in Cumbria.

Cycling is a growing market, appealing to different age groups and sectors. And spend by those on cycle holidays can be high – up to £48/day. As a comparison it is estimated that average visitor spend in Cumbria is typically £20.40.

What's more, reducing tourism related car use by encouraging visitors to explore Cumbria by bicycle is key to helping to protect our special landscape and ensuring that visitors keep coming back to this beautiful part of the country.

It's also a market where a little low cost investment can go a long way. 

Survey data from the most popular and longest established cycle tourism route in Europe, the Danube Cycle Route, suggests that cycle friendliness is equally as important as the physical infrastructure in place. 

That's why we put together this Cycle Tourism Toolkit for Cumbria and the Lake District, full of practical advice to help you improve your visitor offer and set your business apart.

So what are you waiting for? Take look at the practical tips and case studies in our toolkit and start winning the cycling spend.