Tourism and conservation working in partnership.

Business partnership between George Fisher and Granger’s boosts Fix the Fells

The combination of millions of visitors walking in the Lakeland fells each year, and the Lake District weather means that footpath erosion is a major problem. So George Fisher outdoor shop in Keswick has teamed up with Granger's, manufacturer of waterproofing and cleaning products for outdoor clothing and footwear, to raise funds for the Fix the Fells footpath repair programme.

From July until October, George Fisher and Granger’s will donate 50 pence to Fix The Fells for every Granger’s product bought both in the George Fisher store and online.

Says Karen Mitchell, Director of Fix The Fells fundraising partner, Nurture Lakeland, “It costs £100 to repair one metre of footpath on the hill, so this collaboration of George Fisher and Grangers will provide some of the vital funding we need to help us keep the fells fighting fit for the future for everyone to continue to enjoy.”

Andy Airey, Director, George Fisher: “We want to help visitors to prolong the life of their equipment by using aftercare products like Grangers rather than just throwing them away. With this sponsorship we’re also enabling visitors to care for the Lake District as well as for their clothing and footwear. We’ve been committed to mitigating the impact of visitors to the area for several years and will continue to do so with initiatives like this.”

Local charity Nurture Lakeland promotes responsible tourism and encourages tourism businesses to fundraise from the many thousands of visitors to the area during their stay. 

Fix the Fells is a partnership between the Lake District National Park, National Trust and Nurture Lakeland which uses highly skilled teams of expert path workers, as well as over 100 dedicated volunteers to repair and maintain the ancient network of mountain paths. It’s an ongoing, all-weather task. Fix the Fells has repaired over 200 sections of paths in the last ten years. Over the next ten years the project aims to repair a further 120 paths, whilst continuing to maintain the existing network. Around £350,000 per year minimum is needed to keep the project going.