Tourism and conservation working in partnership.

21 years in 21 days: Day 1 - 1994

We made it despite the Doubting Thomases and are still here today, 21 years later, working in partnership with visitors, communities and local businesses to protect the natural environment.

Here we are in our first appearance in the Westmorland Gazette. Our founding members had the ground-breaking idea to offer visitors the chance to give something back while still enjoying a great holiday. The reporter comments that "The launch of a new environmental project should also make good business sense", and 21 years later we think our many business members would agree. As more and more visitors are concerned about their impact on the environment, Visitor Giving continues to be a successful scheme to raise funds for our fragile landscape.