Tourism and conservation working in partnership.

Japan Forum celebrates fundraising successes

Japanese tour groups are currently helping to raise much needed funds for Lake District conservation projects. 

Each individual who books a special eco-tour, offered by nine major Japanese tour operators, agrees to make a donation of £5 towards conservation projects led by Nurture Lakeland. This eco-tour initiative was established in 2010 and has raised over £60,000 during its first five years, thanks to the generosity of Japanese visitors.

We've just received these great photos of our tour operators in Japan receiving their fundraising certificates - it goes to show that a little soon add ups to a lot when we all work together!

Global Youth Bureau


Hankyu Travel International



JTB Media Retailing


The money raised has already supported conservation work at Wray Castle on the shore of Windermere and improvements to an off-road footpath from the Windermere ferry to Hill Top, Beatrix Potter's home at Near Sawrey. This popular route has been refreshed with new benches, gates and signage and better interpretation to provide a safer and more enjoyable walking experience for visitors, including our friends from Japan.

'The support of Japanese Visitors through the Nurture Lakeland Visitor Giving programme is great. It really helps make a difference for all walkers to get to and from Hill Top and helps to further improve the path infrastructure in the Lakes, something that we know is critical to our visitors' experience and enjoyment.' John Moffat, General Manager, National Trust South Lakes Property