Tourism and conservation working in partnership.

Merry Christmas and Happy New Year!

It has been an interesting year here at Nurture Lakeland...

We started the year extremely concerned for our businesses, colleagues and friends that were so badly disrupted by floods of December 2015, and for our beneficiaries that would be facing increased costs and challenges of repairing the damage to landscapes, wildlife and rights of way. It looked as though visitor numbers may also be adversely affected, meaning that our fundraising potential was at risk too. But we took comfort in the positivity of our members and fundraisers, and sure enough the data soon showed that visitors were flocking to the Lake District in numbers similar to 2015. We even had 14 new businesses join our Visitor Giving Scheme! We are now ending the year on a high, welcoming 3 new faces to Nurture Lakeland. We hope that you will get to know them well in 2017!

Earlier in November we welcomed James Forrest, who will be working to fundraise for Fix the Fells. This is a new role within the Fix the Fells Partnership, and as well as working with Visitor Giving businesses, we hope to learn and share innovative ways of fundraising directly with the public too.

In November we also said hello to our newest Trustee, Andy Airey. Andy is a Cumbrian outdoor enthusiast - he is a keen walker, runner, skier, and biker and loves living life outdoors. Many of you will know Andy as former director of iconic Keswick outdoor retail shop George Fisher Ltd, and as a very active and influential member of the Outdoor Industries Association. We are delighted to have Andy on board as he brings immense knowledge of both the retail sector and the outdoor industry.

Finally we were pleased to announce at our Christmas Lunch in December (thank you Cottage in the wood for hosting us!) that critically-acclaimed filmmaker, Terry Abraham, is now a patron of Nurture Lakeland. We look forward to working with Terry to explore and expand ways to raise funds for the conservation of this wonderful and fragile landscape and wildlife that we all love.

And now all that is left to say is...

From all of us at Nurture Lakeland, have a very Merry Christmas and a Happy New Year!