Tourism and conservation working in partnership.

Drive Less See More

© Cumbria Tourism
Drive Less See More is a campaign to inspire and encourage visitors to explore the Lake District without a car. We know that many of our visitors need to arrive by car, but by choosing just one car free day per holiday, the collective effort of all our visitors can make a massive difference.

When visitors travel by car they see more, enjoy the journey, try something new and get closer to nature. By helping your guests to have a car free day out you’re not only helping to reduce visitor impacts on our environment, you’ll also be safeguarding the appeal of our great destination to future visitors.

We created free materials to help visitors to have their own car free adventure:

  • Doorstep Guides to days out by boat, bus, boot and bike from lots of locations in the Lakes. 

  • A Travel Itinerary Generator (TIGY!) for businesses to create their own Doorstep Guide

  • A handy travel app called See More Explore for visitors to download

  • A Cycle-Friendly Toolkit to help businesses develop their offer to this emerging market

Drive Less See More was part of the larger project Go Lakes Travel which aims to get more visitors using buses, trains and water transport, as well as walking, cycling and hiring low emissions vehicles by:

  • Improving cycle, bus and water transport routes
  • Creating a network of pay-as-you-go car and cycle hire points
  • Creating ticketing deals which make paying for and moving between different modes of travel easier
  • Improving information on travel options for getting to and around the Lake District
  • Marketing sustainable travel options to visitors, both before they arrive in the Lakes and while they are here
  • Minimising the negative impact of remaining cars and encouraging use of electric vehicles

Go Lakes Travel was a £8 million programme running until Spring 2015. It was delivered by Cumbria County Council, Lake District National Park Authority and Cumbria Tourism, supported by a host of other local partners. It was funded by £5 million from the Department for Transport’s Local Sustainable Transport Fund and another £2 million of local funding.