We believe that the Lake District and Cumbria as a whole can lead the field in responsible tourism nationally.
There are many businesses here which integrate sustainability into their operations very successfully - valuable experience which can be highlighted as good practice, shared across the sector and which can benefit the marketing of Cumbria as a tourism destination. There are also barriers to reducing the environmental footprint of tourism which would benefit from better understanding of the issues and collective action to solve.
We aim to develop research proposals which will bring benefits to both businesses and the natural environment. Recently completed work includes: