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Applying for one of the many Green Credential schemes that are available can help give your business a market advantage. Customers are increasingly looking out for businesses that are operating in an environmentally responsible manner.Did you know around 30% of visitors would choose an environmentally friendly accommodation provider over one that wasn’t? Make sure they choose you!
Being recognised as a green business is a real selling point. It can even attract new customers to your business. Generally speaking, those who are attracted to environmentally responsible businesses will also make desirable customers, in the sense that they will help to do their part for the local environment – spending money locally and using their car less.
National Accreditations: Green Tourism Business SchemeThe Green Tourism Business Scheme (GTBS) is probably the most widely known tourism related environmental accrediting scheme.
Being accredited with the GTBS shows that you are:
- committed to sustainable tourism
- have minimal damage on the environment
- are operating in accordance with environmental regulations
- have been audited by a qualified professional
- updated with sustainable development standards
- excellent PR
- green grading to use in your promotional materials
- identifying cost saving measures
- green marketing opportunities – sending out a good message to your guests
- a website listing which receives around 10,000 individual visits per week
- downloadable resources
- special discounts and offers
Local Accreditations: CBENCumbria Business Environment Network (CBEN) is a local initiative that audits businesses’ environmental policies and practices. This award scheme is widely recognised across Cumbria. Choosing such a local scheme means that you will have access to local educational programmes which are more specific to your area and can be more beneficial to your business.
CBEN offer a range of environmental audits for all businesses and can significantly help your business become a more responsible one.
- Benefits of CBEN:
- Reduced costs
- A green reputation
- By winning gold, silver or bronze awards you will prove to your customers that you are doing your bit to reduce your business’s impact on the environment
- Expert advice and guidance through the maze of environmental regulations
Need a little helping hand?
All business members of Nurture Lakeland are entitled to a complimentary one to one consultancy to help you prepare for official "green" accreditations. Our sustainable tourism advisory visits can introduce your business to all elements of sustainable tourism, reccommending relevant steps to help you green your business.
More information on our FREE Sustainable Tourism Advisory Visits
Book your free visit by emailing This e-mail address is being protected from spambots. You need JavaScript enabled to view it or call for an informal chat to find out more on 01539 822 622.
