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Market yourself
Having an environmental commitment or a green accreditation is great for your business; you should communicate your commitment with others and be proud of the efforts your business is taking to achieve excellence.
How to do Green MarketingFeature your commitment in your promotional materials as this will appeal to the modern tourist. Outline your commitment, identifying key actions or schemes you have adopted. Promote conservation of the local environment your business operates in and highlight what you are doing to support it.
- Feature environmental commitment in your literature and online
- Display information within your business
- Consider specific education and information tools to help engage the customer
- Highlight local food and suppliers on your menu
- Promote conservation organisations you are supporting
- Encourage recycling through signage
- Use media to shout about your policy
- Consider launching a green forum for feedback
Desirable customers
Green marketing will benefit your business by attracting desirable customers (those who care about the environment). It can provide good opportunities for PR. Furthermore, if your ideas are particularly innovative your message may be communicated further than just within your local area.
Shout about it!
If you have had an external sustainable tourism or environmental organisation perform an audit within your business and have been awarded for your environmental commitment – shout about it! Some of these awards are nationally recognised and therefore help increase the profile of your business.
Keep it Real
Visit Britain have developed a fantastic online tool to help you learn more about green marketing. We recommend you give it a look to discover how you can best market and communicate your credentials. Link
