banner2_visitor_payback

Most destinations struggle to meet the increasing costs of destination management and the high expectations of visitors.

Visitor Giving brings a clear return on investment, receiving £4 for every £1 invested and has the potential to provide a sustainable income stream to all tourism destinations. Whilst it is unlikely that a ‘bed tax’ as operated by some of our European counterparts will ever be supported in the UK, ‘Visitor Giving’ has created a loyal following in the industry.

Visitor Giving, also known as 'Visitor Payback' delivers new income in innovative ways. This income delivers both environmental and economic benefit, supporting local investment in landscape management, in turn delivering a higher quality visitor experience and a vibrant tourism industry.

‘Visitor Giving’ is the simple process of inviting tourists to make a small a small donation via the bill or service charge as a contribution towards the upkeep and enhancement of the area they are visiting.

 

the_natural_choice

The White Paper; The Natural Choice features Nurture Lakeland (section 4.38) as a case study and highlights how voluntary payback schemes not only raise significant amounts of money, but also states that,

‘Payback schemes have significant local potential and could be expanded across the country.’

 

 

Nurture Tourism aims to share good practice gained over the last 20 years through a range of responsible tourism and Visitor Giving consultancy services.

VG is a very specialist field of fundraising and operates within a specific niche. It requires a unique combination of skills and knowledge, drawing expertise both from the third sector and the private sector, as well as from the tourism sector and the conservation sector. VG’s success is in bringing together a whole range of diverse partners to bring about precise projects and actions.

Nurture Lakeland has been successfully operating this innovative scheme in the Lake District National Park for almost 20 years and has raised over £2m.  Money raised through Visitor Giving supports local conservation, community and environment projects and is distributed through a grants scheme.

 

Nurture Tourism. Windermere Road, Staveley, Cumbria. LA8 9PL. T: 01539 822622